Influencers & Partners (Targets)
Our customers discover new brands on social media, not through traditional ads. Gen Z, Gen Alpha, and Millennials rely on creators they trust to learn about fragrance, personal care, and self expression. That is why influencer partnerships are a core part of our strategy. TikTok, Instagram, & YouTube are where our audience forms opinions and decides what to try next. We focus on hardworking creators in the fragrance and personal care space with smaller, highly engaged audiences, not celebrities. These creators genuinely enjoy testing and sharing products, and Essence By You fits naturally into their content. For them, it is a chance to earn additional income with a brand they believe in. For us, it is authentic storytelling that builds trust and turns attention into customers. Originality smells better than imitation. Always.
